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DELIVER DIRECT - Subtracting by adding: It’s not new math, just an open mind
It’s not new math, just an open mind
  December 07, 2023 Ed Burek, Vice President Marketing & Partnerships, SmartKargo

Subtracting by adding: It’s not new math, just an open mind

The advent of e-commerce has transformed the way we shop and conduct business, with speed and efficiency becoming key factors in this digital era. One significant contributor to this rapid transformation is the use of passenger airlines for the transport of small packages, a practice that has numerous benefits for e-commerce businesses and small package shippers alike. Additionally, the use of alternative delivery carriers (i.e., those outside of the more established carriers) in addition to established carriers further enhances this landscape by reducing risks and improving cost impacts.

The primary advantage of utilizing passenger airlines for e-commerce lies in the speed of delivery. Passenger airlines have a vast and frequent network, covering major cities and regions across the globe. This extensive coverage enables e-commerce products to be shipped rapidly to a wide range of destinations. For businesses, especially those dealing in time-sensitive goods, this means being able to deliver products to customers at an unprecedented pace.

Moreover, the use of passenger airlines for package delivery means tapping into existing logistics infrastructure. Most airports are well-equipped with cargo handling facilities and are strategically located near major commercial centers. This proximity reduces the time and cost associated with the transportation of goods from the warehouse to the airplane and, subsequently, to the final destination.

While speed is a significant advantage, cost-effectiveness is another critical factor. By leveraging the cargo space available on passenger flights, e-commerce businesses and small package shippers can reduce their shipping costs.

Integrating alternative delivery carriers into the e-commerce shipping strategy is another vital aspect. This diversification helps mitigate risks associated with relying solely on the established carriers of small package shipping transportation. Factors like weather disruptions, technical issues, or airspace restrictions can significantly impact delivery times. Having a mix of delivery options, including ground transportation and other air cargo solutions, ensures that businesses have fallback options, thereby reducing the risk of delays.

The inclusion of alternative delivery carriers also has a positive impact on costs. It fosters a competitive environment, where different carriers strive to offer better rates and services to attract business. This competition can lead to more favorable shipping rates and terms for e-commerce businesses and small package shippers, ultimately reducing overall shipping costs.

The use of passenger airlines for the transport of small packages has been a game-changer in the e-commerce and shipping industry. It provides speed, efficiency, and cost-effectiveness, which are crucial in today's fast-paced market. Moreover, the addition of alternative delivery carriers helps in risk mitigation and further improves the cost dynamics. As e-commerce continues to grow, these transportation strategies will play a pivotal role in shaping its future, ensuring businesses remain competitive and responsive to customer needs.

The opinions expressed by the author are solely their opinions do not necessarily reflect the opinions of Delta or any of its affiliates, subsidiaries or any of their respective directors, officers, employees, agents, or representatives. The opinions expressed are based upon information the author considers reliable, but neither Delta nor its affiliates warrant its completeness or accuracy, and it should not be relied upon as such.